Ctrl, a meal replacement startup, announced that its products are now available at The Vitamin Shoppe.
Featuring roots in the video game and streaming community, Ctrl’s products contain proteins, carbohydrates, fiber, healthy fats, naturally occurring BCAA’s, more than 22 vitamins and minerals, prebiotic fiber, MCT’s and digestive enzymes, the company said.
“As a former professional gamer, I saw the toll that poor nutrition and diet could have on our community and felt it firsthand,” Skyler Johnson, co-founder of Ctrl said. “But before Ctrl, nobody was connecting gamer culture, performance, and easily accessible nutrition. We’ve championed this cause, and the gaming community has returned our support with tremendous loyalty. It’s exciting to continue giving back to the community that gave me my start and to grow it even further with a physical presence through The Vitamin Shoppe.”
The retailer will be carrying several of the brand’s products at 750 of its locations, including the cinnamon toast, fruity flakes and cocoa crunch varieties.
“We’ve worked hard over the past year to bring our great product to the public. This opportunity catapults CTRL to the next level,” said Glenn Delgado, a longtime esports and entertainment attorney and CTRL co-founder. “It is an exciting moment for our company and our community, and there is much more to come.”