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Curaleaf intros Plant Precision

The curated collection of edibles and a topical gel is designed to target specific wellness categories, Curaleaf said.

Curaleaf, a leading international provider of consumer products in cannabis, is introducing a new collection dubbed Plant Precision.

The curated collection of edibles and a topical gel is designed to target specific wellness categories, Curaleaf said.

Curaleaf cited a Curaleaf / Harris Poll survey, which found that 69% of Americans say they would be more likely to use cannabis as a health solution if it came in small, controlled doses. Recognizing these consumers' needs, the company created gummy edibles offering low, customizable doses of THC and high doses of non-psychoactive therapeutic minor cannabinoids such as CBD, CBG, CBN and THCV, and a quickly absorbent THC topical gel.

[Read more: Got CBD? Get gummies: The popular form factor offers a consumer-pleasing opportunity]

Plant Precision noted that it allows consumers to explore a range of potentially therapeutic destinations such as:

  • Balance: an apple-flavored gummy containing 2.5 mg THC and 10 mg CBD for waking up, winding down, or providing a moment of calm;
  • Slumber: a cherry-flavored gummy containing 2.5 mg THC and 10 mg CBN which could be a helpful addition to a nighttime routine to help fall (and stay) asleep;
  • Soothe: a pineapple-flavored gummy containing 2.5 mg THC and 10 mg CBG for rebounding after travel, long workouts, or long weekends;
  • Boost: a lemon-flavored gummy containing 2.5 mg THC and 10 mg THCV for starting your day with a little extra buzz; and
  • Relieve: a high-absorbing topical gel with 100% THC designed to rapidly ease tension with a 30–45-minute onset time.

The minor cannabinoids featured in Plant Precision gummies are non-psychoactive and do not create the euphoric feeling like THC does. Instead, they interact differently with the human receptor systems yielding different biological effects, the company said.

The Plant Precision gummies utilize liposomal encapsulation, a technology which envelopes the cannabinoid molecules, to help maximize every milligram. Moreover, each of the Plant Precision Gummy lines contain formulated blends of terpenes that contribute to the entourage effect, which occurs when minor cannabinoids interact with THC to create a unique effect with potential therapeutic benefits, the company noted.

[Read more: Are CBD topicals the only way to play?]

The Plant Precision Topical Gel was engineered using hydro-alcoholic technology to facilitate the delivery of cannabinoids through the skin and contains 650 mg of total THC, the company added.

"With Plant Precision we wanted to create a simplified way people can incorporate cannabis into their daily health and wellness routines," said Matt Darin, CEO of Curaleaf. "These products empower people to explore cannabis beyond THC and CBD and offers more customizable solutions on how the plant can best serve a consumer's personalized needs."

Plant Precision products will initially launch at Curaleaf locations in five states now through August. The gummies and gel are available in Arizona and Massachusetts, with the gel also available in Florida, Nevada and Utah.

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