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CVS Pharmacy debuts Well Market consumables brand

Well Market brings 40 new snacks, beverages and groceries to CVS Pharmacy stores nationwide and on, with more rolling out through the end of the year.
cvs well market
cvs well market

CVS Pharmacy, the retail division of CVS Health, is unveiling Well Market, a new store brand consumables line featuring snacks, beverages and groceries.

“Our goal at CVS Health is to be the most consumer-centric health care solutions company. Through this repositioning and expansion of our food and beverage portfolio, we are doing more by providing new nutritious options our customers crave,” said Musab Balbale, chief merchandising officer at CVS Health. “From the easy-to-understand packaging to the delicious snacks themselves, our customers can feel great about consuming Well Market products as part of their individual wellness goals.”

Well Market brings 40 delicious new snacks, beverages and groceries to the shelves of CVS Pharmacy stores nationwide and on starting today and will continue rolling out through end of year. In addition, the existing Gold Emblem, Gold Emblem abound and Big Chill product lines will be brought under the Well Market umbrella over time.

[Read more: CVS Health invests more than $3M to improve health outcomes in Phoenix]

Crafted by experts and taste-tested by food lovers, the Well Market line offers a fusion of nutrition options and irresistible flavors. With options ranging from bold and spicy to sweet and savory—from Turmeric Curry Trail Mix to Sea Salt Rustic Plantain Chips to Dark Chocolate Lightly Dipped Cashews—Well Market’s innovative flavors cater to diverse taste preferences, CVS Health said. 

It also is revolutionizing the way flavors are introduced, such as the first-to-market line of flavor-infused sprouted almonds, including Salt & Vinegar, Zesty Dill Pickle and Maple Cinnamon, with each flavor infused during the sprouting process. This innovative technique not only enhances the taste and keeps hands clean but sprouting may help the body digest nutrients found in the almonds more easily, helping customers get the most out of every bite.

Well Market offers products that reflect the trends and flavors customers want and features a selection of products that contain no artificial preservatives, sweeteners or colors, and contain 0 grams of trans fats. Whether customers have specific dietary needs or preferences like vegan, gluten-free or keto, are seeking options to meet a wide variety of wellness goals or are simply looking to satisfy a craving for something more indulgent, Well Market caters to personal taste preferences and individual needs, the company said. 

[Read more: CVS launches new pharmacy reimbursement model, brand for health services segment]

“We anticipate consumer preferences, and the creation of Well Market is no exception,” said Mike Wier, vice president, Store Brands at CVS Health. “Well Market offers exciting new options for consumers to explore their taste preferences and nutritional needs. Crave-worthy snacks can be part of a balanced lifestyle, and that’s what we help our customers achieve at CVS Pharmacy.”

Most items in the Well Market line are priced between $2.99 to $8.99 and are covered with a 100% money-back guarantee. Aligned to the company’s goal of ensuring all store brand packaging is 100% reusable, recyclable and compostable by 2030, existing Gold Emblem and Gold Emblem abound nut products currently in non-recyclable composite canisters will transition to recyclable PET jars under the Well Market label. 

Well Market products are now sold in CVS Pharmacy stores across the U.S. and on 

New Well Market products launching this year include: 

  • Probiotic-Boosted Dried Prunes
  • Dried Pineapple-Passion Fruit Bites
  • Dried Mango Bites
  • Jalapeno Roasted In-Shell Pistachios
  • No-Shell Pistachios
  • Vanilla-Flavored Honey Roasted Pecans
  • Maple Cinnamon Flavor-Infused Almonds
  • Salt & Vinegar Flavor-Infused Almonds
  • Zesty Dill Pickle Flavor-Infused Almonds
  • Dark Chocolate Lightly Dipped Almonds
  • Dark Chocolate Lightly Dipped Cashews
  • Dark Chocolate Lightly Dipped Pistachios
  • Dark Chocolate Lightly Dipped Peanuts
  • Dark Chocolate Lightly Dipped Trio
  • Salted Caramel Trail Mix Bites
  • Banana Nut Trail Mix Bites
  • Chocolate Hazelnut Trail Mix Bites
  • Blueberry Pomegranate Trail Mix Bites
  • Asian Snack Blend Snack Mix
  • Apple Crisp Trail Mix
  • Mexican Street Corn Snack Mix
  • Oatmeal Crunch Trail Mix
  • Turmeric Curry Trail Mix
  • Peanut Butter & Caramel Probiotic-Boosted Popcorn
  • Ghee & Pink Salt Popcorn
  • Olive Oil & Sea Salt
  • White Cheddar Popcorn
  • Blue Corn Tortilla Chips
  • Multigrain Tortilla Chips
  • Sea Salt Veggie Straws
  • Ranch Veggie Straws
  • Sea Salt Rustic Plantain Chips
  • Everything Bagel Gluten-Free Pita Chips
  • Fruity-Cereal Gluten-Free Cookies
  • Chocolate Chip Gluten-Free Cookies
  • Super Fruit Protein-Boosted Granola
  • Dark Chocolate Protein-Boosted Granola
  • Cinnamon Goji Protein-Boosted Oatmeal 
  • Berry Vanilla Protein-Boosted Oatmeal 
  • Purified Alkaline Water
  • Raspberry Lemonade Hydrate & Glow Drink Mix
  • Cocoa Cinnamon Focus Drink Mix
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