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CVS Pharmacy enhances ExtraCare BeautyClub loyalty program

The ExtraCare BeautyClub loyalty program is now offering free gifts from popular brands, exclusive VIP savings events and frequent redeemable rewards.
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CVS Pharmacy is adding some extra perks to its ExtraCare BeautyClub loyalty program.

The Woonsocket, R.I.-based retailer announced that the program will now include added benefits, including the choice of a free beauty product when $30 is spent on qualifying beauty purchases.

In addition, members of the loyalty program will be able to earn an additional 10% ExtraBucks on designated days, including the semiannual CVS Epic Beauty event and Beauty VIP Private Sales events, for a maximum of $20 per event, the company said.

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“We are always looking for ways to inspire our beauty customers with a selection — and an experience — that simultaneously offers value and innovation,” Andrea Harrison, the vice president of merchandising, beauty and personal care said. “In line with our ongoing mission to deliver the brands and trends that speak to our customers, the revamped BeautyClub makes the discovery of cutting-edge products and wellbeing solutions more exciting and accessible than ever before.”

Members also will obtain personalized deals and mobile-exclusive beauty offers sent via text or push notification, and BeautyClub members will obtain access to the company’s first Beauty VIP Private Sales event, which runs from Nov. 14 to 27.

Deals part of the Beauty VIP Private Sales event includes 24% off such select brands as Revolution Beauty, Rainbow, ella+mila, Glamsquad, Biolage, Big Sexy Hair, It’s A 10 and American Crew.

Lastly, there also will be an opportunity to earn 10% back in ExtraBucks Reward across all qualifying BeautyClub categories during the private sales event, with a maximum of $20 per event as well, the company said.

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The BeautyClub update comes on the heels of recent major program changes to CVS Pharmacy’s long-standing, popular and free ExtraCare Rewards loyalty program, which give ExtraCare members more flexibility in how they earn and spend rewards.

“Our reimagined loyalty programs are designed to meet our customers’ evolving wants and needs” Michele Driscoll, the vice president of customer engagement, loyalty and personalization at CVS Health said. “We’re thrilled to bring our ExtraCare program members more flexibility in how they earn and spend their beloved ExtraBucks rewards and now offer our BeautyClub members exciting insider access, monthly gifts and extra rewards.”

To check their benefits and earning status, ExtraCare and BeautyClub members will be able to use the Rewards Tracker on the CVS app.

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