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CVS

  • Organix hair care brand

    NEW YORK Vogue International has been making waves in the hair care segment with its Organix hair care brand, which launched in 2007.

    The brand, spotted on shelf at a CVS store in Manhattan, will have an even bigger year in 2010 as it will be partnering with Walt Disney to promote Tim Burton?s new “Alice in Wonderland” film, featuring Johnny Depp as the Mad Hatter.

  • Burt's Bees

    NEW YORK Burt's Bees is looking to help consumers battle blemishes – naturally!

    The manufacturer has introduced a four-step product regimen that it is promoting as "the first and only truly natural acne solution" and it was spotted on shelf at a CVS store in Manhattan.

    The regimen includes a Purifying Gel Cleanser, Pore Refining Scrub, Daily Moisturizing Lotion and Targeted Spot Treatment.

  • Axe Detailer Shower Tool

    NEW YORK A cool new shower sponge for guys -- aptly dubbed the "Axe Detailer Shower Tool" -- by Unilever's Axe brand was not only spotted on shelf at CVS/pharmacy but was also tagged as a "Hot New Item!"

    This two-sided tool is designed to be used with Axe Shower Gel. The scrub side helps to smooth rough spots like elbows and heels. The soft mesh side will build a gentle lather to clean the entire body.

  • Private-label products at CVS

    NEW YORK The push of private label at retail is evident at a CVS/pharmacy in Manhattan.

    This end cap featuring several CVS private label personal care products is what shoppers see as soon as they enter the store. The display on the middle shelf reads: "Compares to Aveeno National Brand Products."

  • An entire endcap of nothing but hand sanitizer

    When’s the last time an entire endcap has been dedicated against hand sanitizer?

    That’s the power of the novel H1N1 pandemic flu that will be returning to a school/workplace near you this fall. What are the chances this endcap will be rampant with empty spaces after the first few months of the season?

  • The Harry and Louise ad I would like to see

    Louise: [Sneezing and coughing incessantly.] HAAAA-CHOOOOOOO! Oh, Harry! Can you believe the doctor won’t be able to see me until a week from next Monday?

    Harry: A week from next Monday? That’s almost two weeks from now. That seems like an awfully long time to wait—what if it’s something serious?

    Louise: At this rate, whatever it is, I’ll either be all better or stone dead by the time I get an appointment!

  • CVS opens Beauty360 No.3 in one of its original Project Life stores

    NEW YORK — If anyone thinks that CVS has recast itself solely as a healthcare company, given its string of acquisitions in recent years — particularly, Caremark and MinuteClinic — they probably haven’t seen a Beauty360 store yet. In fact, standing in the middle of one of these 3,000 sq.-ft., high-end beauty boutiques, you might have a hard time recognizing you were in a CVS store at all.

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