Del Monte joins growing riced vegetables trend

Del Monte’s Veggieful Riced Veggies line consists of four pre-seasoned flavors and an unseasoned option.

Del Monte is looking to help consumers fit more vegetables into their diets.

To do just that, the Walnut Creek, Calif.-based company is introducing its newest line of vegetable assortments — Veggieful Riced Veggies.

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Consisting of a riced vegetable medley, it is mixed with such products as legumes, spices and herbs to create a healthier rice side dish, the company said.

Available in five variations, the line features four pre-seasoned flavors and an unseasoned option that can be popped into the microwave or heated up on the stovetop before enjoying.

Made with gluten-free ingredients, the line does not contain artificial flavors, artificial preservatives or GMOs, the company said.

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“At Del Monte, we know consumers want healthier alternatives without compromising taste,” Liam Farrell, the vice president of brand marketing for Del Monte Foods said. “Our deliciously pre-seasoned Veggieful Riced Veggies makes it easy for people to get well-balanced meals and enjoy eating their vegetables without the high sodium and artificial flavors.”

Varieties consumers can choose from include:

  • Riced Cauliflower and Broccoli Garlic and Herb, which contains a blend of seasonings and sea salt;
  • Riced Cauliflower Parmesan Herb, which features diced butternut squash, parsley and a blend of spices;
  • Riced Cauliflower Southwest, which has black beans, corn, red bell pepper and a blend of seasonings;
  • Riced Cauliflower Teriyaki, which contains pineapple, peas, carrots and a seasoning that is both sweet and savory; and
  • Riced Broccoli Unseasoned, which features a blend of carrots, onion and red quinoa.

Currently, Del Monte’s Veggieful Riced Veggies is available in the frozen aisle of such major retailers as Ralphs, Kroger and Jewel for the suggested retail price of $3.99.