Among suppliers, many educational initiatives are digital. Emphasis is on disease risks and management as well as proper use of their technologies by both consumers and pharmacists.
Embecta, maker of insulin syringes and pen needles, emphasizes correct product use and nutrition via pamphlets, emails and digital initiatives. Topics include the “plate method” of balancing food groups and recognizing symptoms of hypoglycemia and hyperglycemia.
Kevin Duvall, associate director of strategic customer marketing and a former retail pharmacist, said pharmacists are often too time-pressed to provide comprehensive information. Initiatives close the gap. “How do we provide educational resources?” he added. “For me, it was when patients approached the counter, and you had 20 seconds to talk to them. You try to provide as much information as you can and then give patients something to walk away with as a resource.”
Targeting patients and health care providers, Medtronic Diabetes discusses proper use of devices like its InPen insulin pen and new MiniMed 780G, an insulin pump system whose meal detection technology automatically adjusts and corrects sugar levels every five minutes.
Initiatives include webinars, videos, articles, self-paced online modules and face-to-face training. “We work to meet patients where they are and create customized training that accommodate individuals regardless of computer literacy,” said Nancy Lea, MS, RD, CDCES, senior manager of professional affairs and clinical education.
Content for professionals can be found on Medtronic’s Diabetes Digital University, which launched in July 2021.
Intuity focuses on teaching patients how to use its POGO (“press once and go”) blood glucose monitor and its complimentary app, Patterns. POGO has built-in test cartridges and automatically lances and collects blood, making testing simple and discreet. Patterns, a Bluetooth-connected device, lets users log food consumption, activities and blood sugars, said Mason. Information can be sent to health care providers.
Intuity educates consumers through Google search ads and via Facebook and Instagram. “We have a comprehensive visual outreach strategy,” said Dave Yamauchi, VP of marketing. Field reps and videos train pharmacists and dietitians.