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CVS Caremark outlines results of personalized consumer communications program
WOONSOCKET, R.I. — CVS Caremark outlined on Tuesday at a consumer health engagement conference the results of a personalized consumer communications program designed to encourage patients to take their medications as doctors direct.
Early results of the program showed increases in consumers signing up for automatic prescription refills and more readily substituting branded medications for generic medicines to lower costs.
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Script Your Future kicks off in Providence
PROVIDENCE, R.I. — Members of a local coalition in Providence launched on Monday the Script Your Future campaign, which is part of a national effort to educate consumers on the importance of medication adherence.
Elizabeth Roberts, lieutenant governor of the state of Rhode Island, together with the National Consumers League on Monday will launch Script Your Future in Providence to raise awareness among patients about the health consequences of not taking medication as directed.