Dial partners with country duo Maddie & Tae

Dial announced it is partnering with country duo Maddie & Tae for their upcoming campaign. This initiative aims to raise awareness for the brand as they move into 2025 and gear up to launch new product innovations. 

Dial's evolved positioning from "Dial Up Your Day" to "Dial Up Your Clean" showcases a renewed dedication to delivering trusted innovations that provide powerful deep cleansing while remaining gentle on skin, the company said.

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"The partnership with Maddie & Tae is a powerful testament to Dial's brand commitment to empowering everyone to confidently engage in everyday moments of connection. Dial brand believes that nothing should hold you back from being ready to connect and delivers an undeniable clean that lets you live life close up." said Allison Feldman, VP of marketing, personal care brands, at Henkel. "By aligning with such a talented duo, we're encouraging consumers to embrace their own undeniable clean and confidence journey with Dial brand products."

The campaign launched on Nov. 12  and will run until Dec. 9. Maddie & Tae will star in three social media posts across Facebook, Instagram and TikTok. These posts will feature the brand's Exfoliating Cocoa Butter and Orange Extract Body Wash. Dial will also host a sweepstakes with Maddie & Tae, offering a spa experience and VIP access to their concert rehearsal in Nashville. 

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