Dickinson's Original Witch Hazel unveils facial cleansers
Dickinson's Original Witch Hazel is debuting two new products, Pore Perfecting Foaming Cleanser and Hydrating Gel Cleanser with Rose Water, continuing the brand's extension beyond toning into daily facial cleansers for the first time. The new facial cleansers contain the highest grade of witch hazel available—plus protective ceramides—to remove oil, dirt, and impurities for a restorative clean, the company noted.
"We developed these two new products to provide consumers with cleansers that are gentle enough to use daily, even on sensitive skin. The Pore Perfecting Foaming Cleanser improves skin texture while the Hydrating Gel Cleanser with Rose Water locks in moisture," said Bryan Jackowitz, president of Dickinson Brands. "We are excited to branch out into the cleansing category, adding to our line of trustworthy and effective products for consumers to enjoy and love."
These facial cleansers round out Dickinson's dermatologist-tested portfolio of affordable, high-quality products that deliver real results. Along with the recent launch of the All-in-1 Micellar Cleansing Witch Hazel, which removes makeup while cleansing and toning, consumers now have everything they need for a complete skincare routine. The existing line of Witch Hazel products, including the toners and toner + serums, ensures care for all skin types.
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The new Dickinson's Original Witch Hazel Facial Cleansers include:
The Pore Perfecting Foaming Cleanser is a gentle formula with a unique blend of 100% natural distilled witch hazel, niacinamide and ceramides to actively remove excess oils and impurities without disrupting the protective skin barrier. This fragrance-free formula actively cleanses while soothing, protecting and balancing the skin.
The Hydrating Gel Cleanser with Rose Water gently cleanses the skin, while providing long lasting hydration. This clean formula contains the highest grade of genuine witch hazel combined with ceramides and hyaluronic acid to actively remove dirt and impurities, while helping to maintain the skin's natural moisture barrier.
The two new facial cleansers are available on the brand's website and will be available on Target.com starting July 14. To support the launch, Dickinson's Original Witch Hazel is offering several promotions including, but not limited to: free shipping and 3-oz. corresponding Dickinson's Pore Perfecting Toner/ Hydrating Toner sample with a Dickinson's Pore Perfecting Foaming Cleanser/Hydrating Gel Cleanser purchase (7/8-9/27) on dickinsons.com and $5 off Dickinson's Pore Perfecting Foaming Cleanser and Hydrating Gel Cleanser with Rose Water Cleanser on Target.com (7/21-8/17).
[Read more: Dickinson's Original Witch Hazel to launch new products at Walgreens]