Do consumers prefer to purchase medicines online or in-store?

The results of a new survey bode well for brick-and-mortar pharmacies.

The survey, conducted by YouGov, shows that a significant share of respondents (66%) prefer to buy medicines the traditional way by going in person to pharmacies.

While offline shopping remains dominant, a substantial portion of Americans are open to purchasing medicines online—around a fifth of the respondents (19%).

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Among those who do opt to buy their medications online, around a quarter show interest in quick delivery services (26%) that deliver products within an hour for an additional fee.

The survey also reveals that women were more likely to embrace this option (31%) compared to 21% of men.

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