Dolly Parton, American Greetings drop virtual holiday card line

Continuing their ongoing partnership, musician Dolly Parton and American Greetings have now teamed up on a line of virtual holiday cards.

“Knowing that I can be a small part of making someone’s day a little brighter is such a great feeling, and this holiday season, especially, it helps to know someone you love is thinking about you,” says Parton.

The A Holly Dolly Christmas Collection looks to bring joy, hope, love and laughter to families during the holiday season, the company said.

“Dolly’s message of joy, hope and humor has really resonated with our customers, as evidenced by the resounding success of her SmashUp and the initial launch of her Everyday Card line,” Rob Matousek, executive director/gm — direct to consumer business at American Greetings said. “As we approached the holidays, we wanted to bring an additional offering of digital products to market. We believe Dolly’s curated collection of holiday cards and a musical e-card featuring her rendition of ‘Holly Jolly Christmas’ are the perfect pairing for the season.”

Consumers can view the full lineup of cards available online at AmericanGreetings.com.