Dove aims to regenerate skin’s moisture with revamped formula

There’s a revamped body wash from Dove ready to make waves.

The personal care brand is launching its latest product — Dove Body Wash featuring 24-Hour Renewing MicroMoisture.

Powered by a formula that contains proprietary nanotechnology to  regenerate the skin’s moisture, the new product also will be launched with a redesigned look that is modern and user-friendly, the company said.

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Designed to nourish skin and improve its moisture barrier for a full 24 hours, the wash also uses a proprietary technology with millions of microdroplets that help in boosting and retain moisture.

When it came to updating its iconic product packaging, the brand worked with designers and technicians to create a bottle that matches the skin it cares for, the company said.

Featuring a colored cap to represent the brand’s tried and true favorites, the new design features a discreetly oval-shaped lid that is a nod towards its iconic beauty bar and also can be held to dispense the product with just one hand.

“Dove is used by 174 million people around the world every day, and is in more than 60% of US households. We’re chosen and preferred by so many because we are constantly raising the bar and offering a superior level of care,” said Marcela Melero, vice president, Global Dove Skin cleansing. “We’re focused on understanding evolving skincare preferences and continuing to meet new needs through innovation. Change is beautiful, and we’re thrilled to be making one of the biggest evolutions of Dove Body Wash in nearly two decades.”

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Dove’s new body wash is available in a range of products including the anchoring Deep Moisture Body Wash, as well as sensitive skin, refreshing cucumber and green tea, and glowing mango and almond butters among other varieties.

Consumers can find the revamped reformulations and bottles at mass food and drug retailers nationwide