Dove is rolling out not just one, but two new sweets that contain all the silky goodness of dark chocolate.
New from the brand’s Promises line are the deeper dark chocolate with 70% cacao and deepest dark chocolate with 82% cacao.
Each chocolate, which contains a special message inside the wrapper, is available in a resealable bag.
To celebrate the launch of this new innovation, Dove Chocolate is rolling out a Mother’s Day campaign that will give mother’s a chance to win a private, socially distanced movie theater rental experience.
“Staying connected with friends is crucial to a mother’s well-being and sense of self,” Leslie Philipsen, brand director at Dove Chocolate said. “More than a year into the pandemic, Moms are craving connection, particularly with friends they haven't seen in months. As part of a company that prides itself on creating better moments and more smiles, we wanted to find a way to safely offer Moms an opportunity to do just that. By taking care of all the small details on Mother’s Night, we hope Moms across the country are able to relax, connect and enjoy a special night out.”
Further information on how to obtain tickets for a private film screening is available online. Tickets will be available on a first-come, first-serve basis beginning May 4 at 9 a.m.
Consumers can find Dove Chocolate’s newest launches at retail stores nationwide.