Dymatize Iso100 protein powders channel cereal flavors

Two new Dymatize Iso100 protein powder flavors will have users thinking they’ve stumbled onto their favorite breakfast cereals.

The company is launching Fruity Pebbles and Cocoa Pebbles protein powders, which were created in partnership with Post Consumer Brands.

“We are excited to team up with a leader in the sports nutrition industry to bring the taste of the iconic Pebbles cereal brand to athletes,” Leah Broeders, head of partnerships and licensing at Post Consumer Brands said. “Dymatize's commitments to quality and innovation align well with the Pebbles brand. With this collaboration, people will now have the chance to enjoy the unmistakable, classic flavor of Pebbles cereals that they have come to know and love in a different form.”

Available nationwide on March 1, the products contain hydrolyzed 100% whey protein isolate and 25 g of protein per serving, the company said.

“Pebbles cereals are a household legend. When we were developing the Iso100 Fruity Pebbles and Cocoa Pebbles protein, we wanted to make sure we captured the nostalgic, iconic flavors — and we nailed it,” Annie Seal, VP of marketing at Dymatize said. “With every sip of Iso100 Fruity and Cocoa Pebbles Whey Protein, customers will feel like a kid again.”

Shoppers will be able to find Dymatize Iso100 protein powders in Fruity Pebbles and Cocoa Pebbles at such retailers as The Vitamin Shoppe and Amazon.com.

“We are excited about this brand partnership because it brings a fun experience to the world of athletic nutrition,” Seal of Dymatize added. “Customers will now have the option to reward their pre and post workout routines with the craveable taste of the new Iso100 Pebbles protein.”