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04/13/2022

Eggo debuts handheld bistro-quality waffles

Eggo Grab & Go Liege-Style Waffles are made with a golden brioche dough that is baked through with crunchy bits of pearl sugar and infused with maple flavor.
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Eggo Grab & Go Liege-Style Waffles

Eggo is taking the idea of grab-and-go breakfast to a whole new level.

The latest innovation from the Battle Creek, Mich.-based company is Eggo Grab & Go Liege-Style Waffles.

Designed to be handheld bistro-quality waffles that do not require a toaster, the product was inspired by a classic Belgian street food staple, the company said.

[Read More: Frankford Candy, Kellogg’s debut Easter-inspired treats]

Featuring a golden brioche dough that is baked through with crunchy bits of pearl sugar, the waffles are infused with maple flavor, made with real butter, free of artificial colors and flavors, and are available in buttery maple and strawberry flavors.

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Eggo Grab & Go Liege-Style Waffles teaser

“Mornings are tough for families. We heard from parents that they often sacrifice their own needs, like skipping breakfast, in order to make sure their kids get a great start to the day,” said Joe Beauprez, marketing director at Eggo. “That’s why we created the new Eggo Grab & Go Liege-Style Waffles with busy parents in mind. These delicious and satisfying mess-free waffles are perfect to enjoy during carpool drop-offs, while commuting to work and especially when you have a jam-packed weekend filled with back-to-back sporting events for your kids.” 

[Read More: Pop-Tarts sweetens up snacking with doughnut-inspired flavors]

Individually wrapped, the waffles can be eaten at room temperature, are thawed in under an hour and also can be enjoyed straight from the toaster, the company said.

Eggo Grab & Go Liege-Style Waffles are available at retailers nationwide in a four-pack box at the suggested retail price of $5.99 and in a 12-pack box that retails for $12.99.

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