EmBeba extends diaper balm distribution

EmBeba is expanding the retail footprint of one of its most popular products.

The Boston-based company recently announced that expanded the distribution of its Don’t Be Rash Diaper + All Over Balm to Showfields and C.O. Bigelow.

“Since I started EmBeba, I knew I wanted to make our diaper balm accessible to all families, which meant not restricting our balm to just online, but expanding to physical retail as well,” said founder Thai-Anh Hoang. “I’m so excited to reach new customers and new families that may have not heard of us yet, thanks to great partners like Showfields and C.O. Bigelow, who believe in our product.”

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Designed to soothe infants' skin quickly and effectively, Don’t Be Rash Diaper + All Over Balm is formulated with such ingredients as beeswax, arnica flower and eucalyptus, and comes with a no-mess applicator.

Made with biodegradable and recyclable materials, EmBeba’s products also are cruelty-free, do not contain fragrances and are tested for 481 pesticide residues, the company said.

“Our mission has always been about elevating effective, all-natural products that align with our apothecary standards,” said Ian Jay Ginsberg, president of C.O. Bigelow. “We carefully scour the universe for the best, most effective products out there and EmBeba is one of them. We are thrilled to welcome the EmBeba brand to C.O. Bigelow, as we know our customers will love this solution-based remedy for all their skin sensitivities.”

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EmBeba’s Don’t Be Rash Diaper + All Over Balm is available online at embeba.com, as well as at Showfields and C.O. Bigelow.