News Briefs

Essie encourages consumers to create out-of-this-world manicures with its new Expressie FX Anniversary Top Coats. 

 The collection of new polishes was inspired by Gen Z’s fluid relationship between IRL and URL, the brand said. Additionally, the line of top coat polishes feature a quick-drying formula designed to give off a 4D effect.

Free from microplastics, the new shades include Frost FX, Ethereal Glow FX and Faux Real FX.

Retailing for $10 each, consumers can find Essie’s Expressie FX Anniversary Top Coats available for purchase at drug, food and mass market retailers. 

RedCon1 and Junior’s Cheesecake have joined forces to help consumers curb their sweet tooth cravings in a healthy way.

The two companies have joined forces to launch cheesecake-inspired whey protein powders in raspberry swirl and peanut butter chocolate flavors.

Each 32-oz. protein powder features a blend of essential nutrients to help ensure optimal muscle recovery and growth after workout sessions, the brand said.

Containing 24 g of protein per serving, consumers can find the RedCon1 x Junior’s Mre Lite protein powders available for purchase at The Vitamin Shoppe for a suggested retail price of $24.99 each.

Miage Skincare is ready to glam up consumers’ beauty routines with a new launch created in partnership with Olympic Gold Medalist McKayla Maroney.

The beauty brand, known best for its waterless skin care products, is debuting Bloom Lip Gloss.

The gloss consists of a hydrating and waterless solution and contains a light-reflecting pink tint and subtle shimmer designed to give lips a luminous and healthy appearance, the brand said.

The gloss is formulated with ingredients such as sesame oil to help combat environmental stressors, the brand noted. It can also be worn on its own or layered over any lipstick.

“We just launched our Bloom lip gloss, my absolute favorite product in the Miage Line,” Maroney stated on social media. “It tastes like those thin mint girl scout cookies, mixed with the warmest vanilla. I dare you to get it.”

Consumers can find the Bloom Lip Gloss available for purchase online.  

Chi Vibes is making hair drying and styling all the easier with a foldable and compact hair dryer.

The So Smooth Hair Dryer is an ergonomic tool that is lightweight and features dual voltage and a DC motor to dry hair quickly for sleek and shiny styles, the company said.

Also containing a smoothing nozzle for precise airflow, the dryer has two air speed and temperature settings—hot or warm—and currently retails for $109.99 at Chi.com and Ulta.com.

NACDS has opened registration for its 2024 annual meeting, to be held April 27-30, at The Breakers in Palm Beach, Fla.

This exclusive event brings together the most influential business executives from drug, food and mass retailers along with their supplier counterparts to build vital strategic partnerships and gain new insights into today’s changing marketplace.

The NACDS Annual Meeting offers many opportunities to engage and connect with key trading partners.

To register online click here

Lunchables is entering a new snack category following a partnership with Fresh del Monte Produce.

“At Kraft Heinz, we are transforming through innovation by making bigger bets to fuel growth and create new products for our fans,” said Naor Danieli, director of marketing at Lunchables. “Lunchables with Fresh Fruit is a ripe example of how we are quickly moving to introduce new offerings rooted in real consumer needs. Teaming up with Fresh Del Monte helps accelerate the innovation our brand strives for, lending its expertise in fresh produce to expand the delicious, buildable and real food experience we provide for kids.”

Featuring pineapple, clementines, grapes and apples, the new Lunchables with Fresh Fruit also contains the brand’s turkey and ham cracker stackers alongside the fruit.

“We see the partnership to introduce this evolution of Lunchables as a true game changer for children’s nutrition,” said Melissa Mackay, vice president of marketing at Fresh Del Monte. “By bringing together the freshness and quality that Fresh Del Monte fruits are known for with the convenience and fun of Lunchables, we have a real opportunity to change kids’ perspectives around fruits, ideally helping to make fruit consumption second nature to younger generations. It aligns closely with our mission to inspire healthy lifestyles and provide wholesome and convenient products to everyone.”

Consumers can find Luchables with Fresh Fruit in the produce aisle in the south-central region of the country.