The Evolution of the OTC Market

Just a few years ago, promotional programs for consumer products were an uncommon offering from a wholesaler. But now, distributors have become an essential source of market insights and customer connections, helping manufacturers reach consumers and raising the bar for what you should expect from a distribution partner.  In this guide, you’ll find: An overview of the trends shaping the consumer healthcare products market, how distributors can help manufacturers meet the momentum of the market, and demographics and results that demonstrate the power of targeted marketing.