YouCam Makeup partnered with Make Up For Ever to launch the online virtual AI Shade Finder, which provides users with the best foundation shade match, the company said.
The Revlon X Ashley Graham Tropical Vibes collection, which was inspired by the heat of the tropics, features sunlit sparkles and sun-soaked neutral shades.
Kat Von D Beauty’s True Portrait Foundation — a vegan, lightweight and medium-coverage foundation — will feature singer Jhené Aiko as the face of its campaign.
Actress Millie Bobbie Brown is launching the florence by mills skin care and makeup line, which was founded on the belief that true beauty comes from loving and embracing yourself.
Joah is expanding its K-beauty offerings by adding the Color Squad Cream Lipstick, Blur Activator Mineral Primer, three new concealers and new shades of several other products.