Ferrero to launch Kinder Chocolate at the 2023 Sweets & Snacks Expo

U.S.-based confections manufacturer Ferrero North America will reveal new products and seasonal offerings, including Kinder Chocolate, at the Annual Sweets & Snacks Expo in Chicago. 

"Over the past five years, Ferrero has launched several disruptive, top tier innovations in the market, such as Kinder Joy, Kinder Bueno, Ferrero Rocher Tablets, as well as seasonal products that have delivered incremental sales, units and profitability to the confections category," said Jim Klein, chief customer officer, Ferrero USA. "With this year's lineup, our customers and consumers should expect the same level of disruptive innovation that will continue to deliver incremental sales and units by attracting new consumers, enabling Ferrero to continue growing the confections category."

Kinder Chocolate, arriving in U.S. stores this August, is a milk chocolate bar with milky filling crafted for kids. 

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"Kinder, Tic Tac and our other iconic brands continue to excite current fans and attract new ones with smart, quality innovations," said Catherine Bertrac, senior vice president of marketing, Kinder and mainstream chocolate at Ferrero USA. "We are thrilled to bring new treats like Kinder Chocolate to America and continue building on our tremendous momentum."

Other new products announced by Ferrero include:

• Kinder Chocolate Mini Friends: These individually wrapped treats feature seasonal graphics designed for sharing, treating and decorating. Available for the 2023 holiday and 2024 Easter seasons.
• Ferrero Rocher Golden Eggs: Made up of layers of crunchy hazelnut pieces, chocolate and creamy filling, Ferrero Rocher Golden Eggs offer a multisensorial taste experience during the Easter season. Available in milk, white and dark chocolate.
• Ferrero Rocher Hollow Egg: Made with smooth milk chocolate and crunchy hazelnut pieces, the Ferrero Rocher Hollow Eggs are a seasonal item designed for gifting during the Easter season.
• Keebler Chips Deluxe Fudgy: A new cookie made with sweet Chocolate Chips and Fudge Chunks. Available nationwide this summer.
• Royal Dansk Danish Butter Cookies Carton Box: Customers can buy butter cookies yearly at select retailers. The box includes a pretzel, vanilla ring, coconut style and country style cookie to accompany tea, coffee or a moment of sweet satisfaction. This product contains two foil-wrapped trays to keep cookies fresh and will be available in January 2024.

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Ferrero continues to expand and invest in the United States. A new chocolate processing facility and a Kinder Bueno production line are being constructed at the company's manufacturing center in Bloomington, Ill. In addition, an Innovation Center, including new R&D labs, is set to open this year in Chicago's Marshall Field Building.