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Accenture finds shift in shopper expectations for loyalty programs
NEW YORK — Organizations are throwing away billions of dollars annually on customer loyalty programs that just don’t work like they used to.This was revealed in the Accenture report, “Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely.” The study gauges the experiences and attitudes of 25,426 consumers around the world about their current loyalty relationship with brands and organizations.Aetna and Humana walk away from merger deal
HARTFORD, Conn. — Aetna and Humana on Tuesday walked away from a joint merger that was originally valued at $37 billion, the companies announced. The companies decided to mutually end their merger agreement following a ruling from the United States District Court for the District of Columbia granting a United States Department of Justice request to enjoin the merger.
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