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Flipz adds variety to chocolate-covered pretzel lineup


Flipz is taking snacking to a whole new level.

The brand, known best for its chocolate-covered pretzels, is rolling out two new snacking options.

First up is Flipz Stuff’D, bite-sized pretzel nuggets stuffed with peanut butter and coated in milk chocolate.

Next are Flipz Bites, caramel and salted pretzel balls coated in milk chocolate.

“As a brand, we are cheering on everyone knowing they are doing their best, and we hope that Flipz can be an easy way for families to celebrate the small wins and share a moment of joy together,” Carlos Canals, general manager at pladis North America, said. “Our new products aim to break up basic snack routines and add a little fun and delight throughout the day.”

Consumers can find Flipz Stuff’D in a 3.5-oz. bag that retails for $2.79 and in a 6-oz. pouch for $3.49.

Flipz Bites will be available in a 1.52-oz. size for $1.09 at select retail stores nationwide beginning in March. 

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