Follow Your Heart debuts dairy-free feta cheese alternative

Follow Your Heart is shaking up the dairy-free cheese market with its latest launch — Dairy-Free Feta Crumbles Cheese Alternative.

The crumbled feta cheese alternative is coconut oil based, non-GMO, vegan and is free of allergens, dairy, soy, casein, gluten, lactose or preservatives, the company said.

“When we founded the company in the 1970s, I was unaware of what we would accomplish and how much the plant-based market would grow. We were just following our hearts and doing what we thought would make the world a better place,” CEO and co-founder Bob Goldberg said. “We’re excited whenever we launch a new product, but to be able to be the first to introduce a crumbled feta cheese alternative is a direct result of our team’s commitment to innovation in the plant-based space. Cheese alternatives are a major focus for us, and we will continue to grow in this category.”

Available in a 6-oz. size with a four-month shelf life, the plant-based cheese is made with just 10 ingredients that help give it the distinct tang of actual feta cheese, the company said.

Consumers can find Follow Your Heart’s Dairy-Free Feta Crumbles Cheese Alternative at Albertsons and Vons locations throughout Southern California, as well as Sprouts stores nationally.