Fragrance

Unilever Ventures, True Beauty Ventures invest in The 7 Virtues
Unilever’s venture capital arm, Unilever Ventures, is partnering with True Beauty Ventures to complete the first financing round for The 7 Virtues.
DKNY adds Orchard St eau de parfum to Be Delicious collection
Be Delicious Orchard St was inspired by the bustling Lower East Side neighborhood in downtown New York City, the brand stated.

Ferragamo’s Storie Di Seta collection welcomes two new fragrances
The new additions include Foreste di Seta and Cieli di Seta.
David Beckham launches The Collection fragrances
Curated by Beckham, The Collection looks to take users on a unique sensory journey, the brand noted.
Stetson and Luke Grimes saddle up to reignite the brand for the modern age
In our Q&A with Stephen Mormoris, CEO of Scent Beauty, he shares how teaming up with Yellowstone star Luke Grimes is helping the fragrance reach a younger audience.
Sabrina Carpenter launches new fragrance
The Sweet Tooth: Caramel Dream fragrance was developed in partnership with Firmenich and perfumer Gil Clavien.
Dylan Efron named new face of Nautica’s Pure Blue fragrance
Nautica is launching a new fragrance—Pure Blue—with a campaign starring Dylan Efron.
Millie Bobby Brown’s Florence by Mills beauty enters fragrance space
Created out of a desire to redefine beauty, Wildly Me was created in collaboration with fragrance house Givauan and is inspired by a botanical garden.
Ariana Grande launches Cloud Pink fragrance
Cloud Pink is inspired by the singer’s optimism and confidence, and its campaign will showcase her as both an artist and woman, the company said.
Skylar debuts scent collection inspired by Amazon’s 'The Summer I Turned Pretty'
Three limited edition rollerballs are part of the line, which evokes the feeling of summer that brings consumers to the world of Cousins Beach.

Unilever Ventures, True Beauty Ventures invest in The 7 Virtues