Fragrance

Bella Hadid’s 'Ôrəbella will be available online and at Ulta Beauty as part of its Conscious Beauty initiative.

To highlight the launch of its new Wonderbloom fragrance, the brand has rolled out a new campaign starring Ava Phillippe, its newly named ambassador.

Tru Fragrance & Beauty’s roster of brands includes perfumes and colognes from Le Monde Gourmand, Lake & Syke, Yellowstone and Wrangler.

Le Monde Gourmand has entered into to a retail partnership with Ulta Beauty, and its products hit shelves at select locations across the nation and online.

Beautycounter’s Clean Eau De Parfum collection features five fragrances.

Each scent is developed by renowned master perfumers, crafted from the highest quality ingredients and designed to evoke emotion with every spray, the company said.

The graduates of the #MaesaMagicIncubator program include Fuzz Clinic, House of Foster and Squigs Beauty.

Unilever’s venture capital arm, Unilever Ventures, is partnering with True Beauty Ventures to complete the first financing round for The 7 Virtues.