NEOM Wellbeing launches at Ulta

NEOM Wellbeing, a natural fragrance brand, has officially launched at Ulta Beauty. 

Established in 2005 by founder Nicola Elliott, NEOM’s aromatherapy products for the home, bath, body and skin are now expanding from its U.K. roots.

The British-born brand is now available online at Ulta Beauty and will also roll out within The Wellness Shop into select Ulta Beauty stores beginning in January 2025. This follows NEOM’s opening of its first U.S. standalone store in New York City in July this year.

NEOM’s assortment at Ulta Beauty will offer a product portfolio that is powered by 100% natural fragrances, across four wellbeing pillars: "Better Sleep, Less Stress, More Energy and Mood Boost" to support Ulta Beauty guests on their wellbeing journey, per the brand.

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“Well, what a milestone, Ulta Beauty is happening! I couldn’t be prouder that we are continuing to expand further in the U.S, in the 20th year of our brand," said Elliott. "Customers will find a curated edit of NEOM Wellbeing products, across our four pillars: Better Sleep, Less Stress, More Energy and Mood Boost. NEOM products are designed to be incorporated into daily routines with ease and we are excited to support Ulta customer’s wellbeing journeys!”

Elliot continued, “Our mission is to empower customers to create moments of wellbeing and joy throughout their day, with our 100% natural fragrance products. Ulta Beauty’s dedication to meeting evolving customer needs, aligns perfectly with our vision of integrating beauty and wellness. By adding wellness brands like NEOM to their portfolio, Ulta is expanding their Wellness Shop offering to help  guests feel their best, both inside and out.”

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NEOM Wellbeing’s product line up at Ulta Beauty will include: 

• Perfect Night’s Sleep Mist 30ml, $23
  The mist contains a blend of 100% natural fragrances with 14 essential oils, including lavender, chamomile and patchouli and more.

• Perfect Night’s Sleep Magnesium Body Butter 300ml, $43
  The body butter features a floral scent and is blended with mineral magnesium.

• Perfect Night’s Sleep Magnesium Bath Milk 300ml, $48 
  The product, which was named Best Bedtime Bath by Oprah Daily Sleep Awards in 2024, is formulated to “supercharge the wellbeing of both your mind and body and make your bath times more luxurious than ever before,” per the brand.

• Real Luxury Candle (1 Wick), $42
  The candle features 100% natural fragrance and is formulated with 19 essential oils, including lavender, jasmine and sandalwood.

• Wellbeing Pod Mini, $66
  The product is created to scent small spaces or for use on-the-go, and it is waterless and wireless.

• Happiness Essential Oil Blend 10ml, $24
  The product contains a blend of seven essential oils, including neroli, mimosa and lemon.

• Super Shower Power Body Cleanser 500ml, $35
  The cleanser is formulated with 100% natural spearmint, rosemary and eucalyptus essential oils.