Ulta Beauty, Rokt come together to elevate guest experience
Ulta Beauty is teaming up with Rokt, an e-commerce company that utilizes machine learning and AI to tailor each customer's shopping experience.
The partnership will focus on expanding the beauty retailer’s retail media network to improve the guest shopping experience ahead of the 2024 holiday season.
"We're pleased to partner with Rokt to continue strengthening the power of our UB Media business while enhancing our overall guest experience," said Brandi Pitts, SVP of Marketing and Media at Ulta Beauty. "We're committed to providing a personalized, elevated end-to-end experience for our guests, and this partnership will enable Ulta Beauty to build on that capability by delivering messages from premium brands and service providers whose offerings are tailored for each of our online guests."
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As part of the deal, UB Media will add non-endemic ads to its advertising ecosystem. This will allow brands whose products and services are not sold online by Ulta Beauty to present offers and messages to guests in the transaction moment.
"Ulta Beauty is an industry leader with an impressive customer base of nearly 44 million loyalty program members and we're thrilled to partner with them to expand their UB Media business," said Laura Cosgrove, Vice President of Retail Partnerships at Rokt. "Through this partnership, Ulta Beauty will be able to connect even more closely with its online guests by delivering relevant messages from non-endemic advertising partners at the post-purchase moment, making the overall shopping experience more personal, valuable and enjoyable."
In addition, Ulta Beauty will be able to drive increases in app downloads, beauty services and reward program sign-ups through the new partnership while also tapping incremental value by rewarding guests with tailored messages from non-endemic brand partners such as Hulu, PayPal, DoorDash and others, the companies noted.
