DKNY bottles New York’s essence via 24/7 Eau de Parfum
DKNY is capturing the spirit of New York City with its latest fragrance launch—24/7.
Crafted to capture the energy and vibrancy of the city that never sleeps, the scent also celebrates relentless optimism, unlimited confidence and an aura of being effortlessly cool, per the brand.
Created with DSM-Firmenich Principal Perfumer, Frank Voelkl, DKNY 24/7 features a textural woody musk that aims to capture the essence of the city’s heartbeat.
The top notes include pink pepper, rhubarb and captive quincester. The middle notes feature rose centifolia, tuberose and jasmine sambac india. Lastly, the base has upcycled cedarwood, upcycled sandalwood, upcycled musk and ambrox super.
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For the packaging, DKNY 24/7 reflects the city of New York with its hourglass shaped bottle, which stands for the continuous flow of time in the ever active city and the transition from day to night and back again.
The bottle is finished in a chrome silver coating that pays tribute to the architectural elements of the city’s skyline and its futuristic metallic canister reflects the city’s timelessness and cutting-edge design, the company shared.
DKNY 24/7 is available in a 3.4-oz. bottle for $100, 1.7-oz. size for $80 and 1-oz. bottle for $58 online, at Ulta Beauty and select retailers.
