Ariana Grande channels Mod era in fragrance duo
Grammy Award-winning artist Ariana Grande is expanding her fragrance empire by debuting a fragrance duo — Mod.
Inspired by the modernity, freedom of expression and individuality of the 1960s London subculture, the line is launching Mod Vanilla and Mod Blush fragrances.
“The Mod collection is an exciting evolution for the Ariana Grande fragrance portfolio,” said Noreen Dodge, chief marketing officer of Luxe Brands. “The way we crafted the scents represents what I feel is the future of perfumes; simplicity and luxury anchored to nature, the design, campaign and fragrances are a delightfully modern twist for fans to enjoy.”
[Read more: Ariana Grande’s latest fragrance channels ’60s mod vibes]
Mod Vanilla is expressive and deeply personal fragrance. It opens with a blend of juice dark plum and creamy musk notes and contains a touch of pink freesia. Also containing a touch of gourmand that is heightened by a level of orris butter and white praline, the scent closes with vanilla absolute, upcycled cocoa butter and papyrus.
Mod Blush contains a combination of Italian bergamot, passion fruit and dark raspberry that is contrasted with pink pepper in its opening scents. The heart has a blend of dewy rose petals and magnolia that is accented with a touch of pear, and it closes with a dry down of ambrox, dreamwood and musk.
“I’m beyond excited to launch my first ever double fragrance drop with Mod Vanilla and Mod Blush,” said Grande. “When we started working on this duo over a year ago, I fell absolutely in love with both of these fragrances and with the creative that Stefan and I collaborated on. I really wanted to do something different and exciting for my fans by launching two new fragrances at once and I so hope they love them the way my team and friends and I do. We have gone through many, many tester bottles over here!!! Mod Vanilla and Mod Blush have quickly become two of my favorites in our beautiful fragrance family and I'm counting down the days til you can smell for yourself!”
The Mod bottle design features subtle curves that create a rounded shape where no two sides look the same, and each white and pink bottle contains a frosted window that encapsulates the essence of both fragrances, the brand said.
[Read more: Ariana Grande heightens senses with God is a Woman fragrance]
Consumers can find Ariana Grande’s new Mod collection available for purchase online at Ulta.com. The fragrances will be available at Ulta Beauty stores nationwide on Dec. 11.