Scent Beauty, Cher intro Decades fragrance collection

Decades features four scents that capture an aura of a particular decade and come in packaging designs inspired by the singer’s singular fashions, the company said.
Gisselle Gaitan
Online Editor
Gisselle
scent beauty cher decades

Scent Beauty is working with legendary artist Cher on a collection of fragrances

Decades, which features four signature scents that capture an aura of a particular decade, comes in packaging designs inspired by the singer’s own singular fashions, the company said.

[Read more: Addison Rae launches trio of fragrances]

“First of all, Im astonished that I have been famous for 60 years. When I started everything was changing, and just like music, art and clothing, perfume also changed,” Cher said. These scents represent those decades for me. There was electricity in the air and life smelled like excitement.”

Fragrances in the line include:

  • The ’60s: Made to channel the nostalgia of the peace and love era, it features a mix of chypre flora with notes of bergamot, rose damascene and patchouli;
  • The ’70s: Representing disco bling and utopian times, it has an amber, woody incense scent with cardamom, saffron and musks;
  • The ’80s: Created to exude goth punk vibes, it features a floral fruity scent with notes of mandarin, honeysuckle and tonka bean; and
  • The ’90s: Made to represent grunge and pop escapism, it contains a floral scent with notes of peach nectar, heliotrope and sandalwood.

“We are thrilled to continue our longstanding partnership with the iconic Cher. Following the launch of Cher Eau de Couture, we wanted to provide her fans with a complete fragrance wardrobe that embodies her star power throughout the decades,” said Steve Mormoris, founder and CEO of Scent Beauty. “The Decades Collection takes consumers on an olfactive journey, embodying Cher’s famous personas from the 60s through the 90s. We’re thrilled to share them with the world!”

[Read more: Sabrina Carpenter, Scent Beauty to release Sweet Tooth fragrance]

Cher Decades Eau de Parfums will launch in stores and online at Walmart in October for the suggested retail price of $29.99.

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