Kendall Jenner stars in Sublime by Tory Burch campaign
Tory Burch, in partnership with Shiseido Americas, is introducing its Sublime fragrance with a campaign starring Kendall Jenner.
Photographed by Mert Alas and Marcus Piggott and conceived by Be Good Studios, the campaign includes a video with original music by London artist Bakar, covering Edwyn Collins’s 1994 track “A Girl Like You.”
“Sublime is beautiful, it’s sexy, it’s confident," says Jenner. “I love what Tory does and what she stands for. I want to align with designers who feel genuinely right to me, and this felt natural and organic.”
Sublime features the alchemy of leather blended with delicate rose, osmanthus flower, earthy vetiver, and bright mandarin, and is grounded by hints of ivy, patchouli and magnolia, the brand shared.
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“Kendall has a quiet power,” Burch said. “She knows who she is and she's fearless. She is an entrepreneur and a role model for so many people, and that was important to me.”
To create the scent, Burch collaborated with Givaudan Master Perfumer Rodrigo Flores-Roux, Perfumer Christine Hassan and Shiseido.
“Sublime is the ultimate way you want to feel: confident, sensual, strong,” Burch added. “It is a word and an emotion that has no ending… It makes you feel like anything is possible.”
Fragrance lovers will be able to find Sublime by Tory Burch at Ulta Beauty and Tory Burch boutiques in various sizes.
