Coty celebrates 120th anniversary
Coty is celebrating its 120th anniversary by looking back at how it has changed the world of perfumery in the 20th century.
"Building on a strong foundation of 120 years, we are thrilled to unveil our vision for the future of fragrance. Coty is once again at the forefront of shaping the fragrance landscape, solidifying our position as the go-to partner for brands looking to create iconic scents. This exclusive event is a testament to our ability to anticipate and meet consumer needs while fostering growth and innovation in the beauty industry,” said Coty CEO Sue Nabi.
Beginning in 1904, Coty revolutionized perfumery through its unique blends of synthetic molecules with natural ingredients, producing new scents that transformed the fragrance landscape, the company said.
[Related: Latest News in the Fragrance Space]
To kick off the celebrations, the company is holding a fragrance event in Paris that will take guests through an immersive and multi-sensory experience of its heritage and also showcase its vision for the future.
“This event showcases our expertise and passion for fragrance as Coty embarks on its next chapter as a beauty leader. Our deep heritage and cutting-edge science continue to push boundaries, exemplified by the innovative Infiniment Coty Paris fragrance brand,” said Coty Chief Brands Officer, Prestige, Jean Holtzmann.
Several of Coty’s fragrance brands and their iconic scents will be spotlighted, including Ck One, Boss Bottled, Burberry Goddess and Chloé Eau de Parfum, among others.
Lastly, the company also will shine a light on its latest approach regarding the future of fragrance creation—Infiniment Coty Paris, which utilizes technologies such as the Molecular Aura and EmoChar.
