Front End

NCS to help brands better gauge impact of cross-screen TV, video media
Nielsen Catalina Solutions, whose mission is to improve advertising performance for the CPG ecosystem, has announced a new cross-screen solution that measures the in-store sales driven by any advertising delivered across today’s multidimensional TV and video landscape.
Diabetic connection: Chain pharmacies reach out to their communities
With the number of patients with diabetes increasing, retailers are looking to connect with diabetic patients in an effort to improve care.

Google’s Ryan Olohan emphasizes incremental results

With 57% of health searches conducted via mobile devices, retailers and CPG brands should be taking steps to ensure that their websites are optimized for mobile viewing, according to Google’s Ryan Olohan
Bain’s Jamie Cleghorn focuses on value in consumer, business relationships

At the Digital Disruption Innovation Summit, Jamie Cleghorn, partner at Bain and Company, outlined how shifting values can be classified, and how lessons from consumer decision-making can help inform B-to-B relationships, as well.
St. Ives' Mixing Bar makes its New York City return

For the second year in a row, consumers will be able to create custom scrubs, moisturizers and body lotions, and also shop such exclusive retail products as bath bombs, lip scrubs, hand creams and the apricot rollerball fragrance.
New retail frontiers: OTC panelists cite digital opportunities for Walgreens

Panelists at the Digital Disruption Innovation Summit addressed the opportunities they see for Walgreens in the digital space, creating a picture of the challenges facing both retailers and suppliers in today’s interconnected world of digital and physical commerce.
Babybel's cheese and crackers simplify snacking

Babybel's new cheese and crackers come in three options, original paired with mini butter crackers, white cheddar paired butter crackers and light paired with whole-grain wheat crackers.
Herbal Essences teams up with Royal Botanic Gardens, Kew

Herbal Essences and the Royal Botanic Gardens, Kew will be working together to bring cutting-edge botanic science to the shampoos and conditioners created by the hair care brand.
BJ’s Wholesale Club donates $100K to Maryland Food Bank

BJ's Wholesale Club made a $100,000 donation to the Maryland Food Bank, which will provide fresh and nutritious food to children across the region through the Hunger-Free Summer Mobile and School Pantry programs.
Jelly Belly unveils 5th edition of BeanBoozled candy

Jelly Belly's 5th edition of the Beanboozled collection contains a mix of 10 weird and wild jelly bean flavors that look identical to 10 classic and delicious flavors, the company said.

NCS to help brands better gauge impact of cross-screen TV, video media

Diabetic connection: Chain pharmacies reach out to their communities

Google’s Ryan Olohan emphasizes incremental results

Bain’s Jamie Cleghorn focuses on value in consumer, business relationships

St. Ives' Mixing Bar makes its New York City return

New retail frontiers: OTC panelists cite digital opportunities for Walgreens

Babybel's cheese and crackers simplify snacking

Herbal Essences teams up with Royal Botanic Gardens, Kew

BJ’s Wholesale Club donates $100K to Maryland Food Bank

Jelly Belly unveils 5th edition of BeanBoozled candy