Natural herbal product manufacturer Gaia Herbs is expanding its lineup of immune-focused products that contain black elderberry. The Brevard, N.C.-based company has debuted Black Elderberry Tonic, which will roll out to retail throughout July.
The new USDA Certified Organic tonic uses a recipe for a traditional oxymel — an herbal elixir that contains vinegar and raw honey — that includes organic raw apple cider vinegar, organic raw honey and organic Acerola. It is free of preservatives, sweeteners and added flavors. Gaia Herbs said the tonic is able to be taken from the spoon or incorporated into recipes, and offers a vegetarian option that also is free of dairy, gluten and soy .
“We are excited to release our new Black Elderberry Tonic, utilizing our extensive scientific knowledge and over 30 years of herbal expertise, to deliver a delicious and convenient option for daily immune support that people can trust and feel confident about taking,” said Ryan Marek, Gaia Herbs vice president of marketing and e-commerce.
Gaia Herbs also is focused on transparency. The company’s Meet Your Herbs traceability program allows shoppers to enter an ID number from the back of the product and learn where the ingredients came from. Information includes details on how they were grown and harvested, as well as tests to ensure quality and potency.
Gaia Herbs’ Black Elderry Tonic has a suggested retail price of $14.99 for a 4-fl.-oz. bottle.