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Natural pet products category shows steady growth
ROCKVILLE, Md. – Big changes are underway in the market for pet goods, according to "Natural, Organic and Eco-Friendly Pet Products in the U.S.," a recently released study from market research firm Packaged Facts.
Hill's is reformulating Science Diet as a natural product line, and Nestlé Purina is coming on strong with Purina One Beyond. In addition, Walmart has launched Pure Balance as it first natural store brand.
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Private-label products lead sales
Drug stores saw a modest increase in air freshener sales last year, according to Mintel research — a lift likely due to sales of private- label products.
Sales were down elsewhere in the market in a category that has suffered from a shrinking economy and competition from scented candles and scented cleaning products.
Sprays and aerosols are most popular with consumers and have the most consistent use, followed by candles for burning, candles for decoration and plug-ins.