General Merchandise

ATLANTA Quilted Northern has kicked off a new campaign that supports the launch of its newest toilet tissue.

The new integrated marketing campaign for Quilted Northern Soft & Strong will ask consumers to talk about ways to share their bathroom experience through television and print ads, as well as social media and in-store promotions.

OAKBROOK TERRACE, Ill. About one month after announcing its movie rental milestone, Redbox reportedly also is offering video game enthusiasts the chance to rent games from its kiosks.

Redbox offers video game rentals for such systems as Nintendo DS, Nintendo Wii, Sony Playstation PS2 and PS3, and Microsoft Xbox 360. The price to rent the video games currently is $2 per day, according to published reports.

SAN FRANCISCO A creator of customized mobile phone covers and electronic devices has developed designs that feature images from the Academy Award-winning film “Avatar.”

“‘Avatar’ featured iconic imagery and memorable characters that captivated movie-goers around the world,” said Coveroo’s CEO and co-founder Karl Jacob. “Coveroo brings these characters and images to consumer’s phones and other personal electronics using our unique HighColor and Laser Engraving process.”

NEW YORK American Greetings is honoring a berry sweet character that turns 30 years old this month.

Strawberry Shortcake will be featured in an exclusive, limited-edition line of greeting cards. The launch coincides with the debut of Strawberry Shortcake's all-new animated television series "Strawberry Shortcake's Berry Bitty Adventures" on The Hub, a new TV network for kids and families.

CHICAGO Blueair unveiled a product that promises a "personal clean air zone."

The portable Zon personal air purifier -- a lightweight, compact unit -- assures consumers, especially those with respiratory conditions, access to clean air anywhere.

CINCINNATI Baby diapers brand Luvs unveiled its new look, which is slated to make its retail debut this fall.

Luvs diapers now will tote new packaging and a Heavy Dooty Protection diaper design.

ATLANTA —Newell Rubbermaid has launched a new microfiber mop that’s economically and environmentally friendly. Rubbermaid Reveal Microfiber spray mop features a reusable microfiber pad that can be used with a cleaning solution or with water alone.

Unlike many spray mops on the market, Rubbermaid Reveal’s spray bottle is refillable, an economically friendly feature that allows consumers to mix their own cleaning solutions for a savings of up to $50 annually. The reusable microfiber pad is machine washable and can be used up to 100 times.