General Mills, Fetch kick off back-to-school sweepstakes

Fetch and General Mills are kicking off the Good Rewards Anniversary Sweepstakes. The sweepstakes celebrate the one-year anniversary of the General Mills Good Rewards program, which is aimed at helping families prepare for the fast-approaching back-to-school season.

To ensure that they have all the gear and fuel they need for the academic year ahead, three lucky winners will receive a 13 inch MacBook Air and full value back on products from all of the iconic brands in General Mills' robust portfolio—including Cheerios, Yoplait, Totino's and Pillsbury—through the Fetch app.

Through Aug. 1, consumers can enter by joining the free Good Rewards loyalty program, available exclusively on Fetch. Mail-in entries will be accepted through Aug. 2. Existing Good Rewards members will be automatically entered for a chance to win. Winners will be announced on or around Aug. 4.

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"The success of Good Rewards has exceeded our expectations in year one," said KC Glaser, senior manager, loyalty and rewards at General Mills. "Because of this loyalty program, consumers are more aware of the breadth of General Mills' portfolio and can differentially engage with our beloved brands. We are looking forward to applying what we've learned to make year two even better."

Good Rewards provides members-only access to benefits and exclusive offers on more than 45 brands within the General Mills portfolio. Through the program, General Mills supports each consumer's individual shopping journey and rewards them for their purchases, no matter where they buy. Since its introduction last July, Good Rewards has connected General Mills with over 2 million shoppers through a first-of-its-kind loyalty experience on the Fetch app, the company said.

"It has been a delight to support the success of Good Rewards and bring the innovative loyalty program to millions of shoppers nationwide over the past year," said Robin Wheeler, chief revenue officer of Fetch. "With the Fetch platform, General Mills has access to invaluable insights into consumer behavior, and, critically, the ability to activate on-platform campaigns and continuously optimize its efforts to provide shoppers with a personalized and seamless shopping experience in real time. We're excited to keep pushing the boundaries of innovation with General Mills and delivering extraordinary experiences for Good Rewards members who love saving on their favorite brands."

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Good Rewards is available in the Fetch app, which is free to download on the Apple App Store and Google Play Store.