General Mills intros :ratio Protein yogurts

There’s a new high dairy protein dairy snack making waves.

General Mills is sharing news of its latest entry in the category — :ratio Protein.

Containing 25 g of protein and 3 g of sugar, the line is available in strawberry, vanilla, blueberry, coconut and key lime flavors.

“As a leader in the yogurt and dairy category, General Mills is focused on product innovation to help our consumers meet their varying health and fitness goals,” Doug Martin, president, General Mills dairy operating unit said. “We know consumers are seeking protein and with the introduction of :ratio Protein, we’re providing a delicious solution within a familiar snack that delivers the most protein in the yogurt aisle in a single-serve cup.”

Sold in single-serve cups that retail for $1.69, :ratio Protein’s products are now available for purchase at major retailers nationwide.