News Briefs

The holiday season is quickly approaching and General Mills is bringing cheer to the food and snack aisle with some new and returning treats. 

Some previously launched options consumers can be on the lookout for include Sugar Cookie Toast Crunch, Rudolph Cereal, Betty Crocker Cookies for Santa Cookie Kit, Betty Crocker Cookie Mix in Salted Caramel and Gingerbread, Pillsbury Seasonal Shape Elf Sugar Cookie Dough in new packaging, Pillsbury Seasonal Chub, Pillsbury Grands! Hot Cocoa, Lärabar in Gingerbread and Lärabar in Pumpkin Pie. 

New options consumers can be on the lookout for include: 

• Festive Frosted Cookie Dough: Ornament-themed holiday cookies that come in a ready-to-bake format; 
• Betty Crocker Buddy the Elf Sugar Cookie Mix: Celebrating the 20^th anniversary of the “Elf,” movie, the cookie kit contains a cookie cutter, green sugar cookie mix and yellow frosting; and 
• Betty Crocker Santa Stackers: Evergreen pancakes with a white snow-inspired topping mix. 

General Mills’ new and returning holiday snacks and sweets are available at retailers nationwide. 

New from Children’s Tylenol is a product that solidifies its entry into the health tech space. 

The brand has launched an at-home otoscope —SmartCheck from Children’s Tylenol—that offers parents 24/7 access to care by attaching the tool to an iPhone or Android device to capture and share recordings of their children’s eardrum with healthcare professionals. 

Designed to work like a doctor’s otoscope, the tool is used to look inside the ears and with its corresponding app, can help capture a recording of the eardrum for parents to share with a healthcare professional via telehealth, the company said. 

Retailing for $79.99, SmartCheck from Children’s Tylenol is available for purchase online at Amazon, as well as through such local retailers as Albertsons, Walmart and Rite Aid. 

Fresh Cravings is adding variety to its hummus with the launch of two new flavors—Tajín Chili Lime and Dill Pickle. 

“Our team remains dedicated to delivering sought-after flavors and elevated recipes to our customers, and our collaboration with Tajín is yet another example of our commitment to pushing the boundaries of hummus flavor innovation,” said Fresh Cravings president Nicole Parker. “We crave goodness in all that we do, and these new flavors underscore our brand’s mission to offer unique snacking experiences with high-quality ingredients, which can be shared during special moments with loved ones.”

The Tajín Chili Lime flavor features Mexican-inspired spices that are infused with Tajín’s Clásico seasoning blend of chili peppers, lime and sea salt. The Dill Pickle launch contains a topping of dill pickle flavor and a hint of garlic, the company said. 

Consumers can find Fresh Cravings’ new launches in the deli section of Walmart stores nationwide. 

Wet Brush is letting consumers take their hair care to the next level with a brand new customization tool. 

Available exclusively on its website, the feature, which has been dubbed “Wet Brush Your Way,” allows consumers to create a custom design on the classic Wet Brush Original Detangler.

Users are able to create a personalized brush by choosing one of five color options—black, pink, purple, sky blue and marble white—as well as design a text, use icons and imagery from a library of fonts and emojis available online, or by uploading their own artwork or logo. 

“At Wet Brush, we are always dreaming big to find ways to deliver the best products and experience to our community. We often hear from consumers who love Wet Brush so much that they collect multiple brushes at a time. The combination of our exclusive Intelliflex bristles that effortlessly glide through hair and our trend-forward designs, makes our brushes an extension of people’s individuality,” said Melissa Ayers, vice president of brand strategy and growth for Wet Brush. “Wet Brush Your Way is the next step. Whether you’re planning for a family reunion, milestone birthday, bachelorette party, or just want something that’s uniquely yours, Wet Brush is there to celebrate you.”

The feature will be available exclusively on WetBrush.com just in time for the holiday season. 

Dunkin’ is helping consumers bring home the flavors of its coffee with a new creamer. 

The new Salted Caramel Creamer, which was created with the help of at-home coffee and creamer experts at Danone, is inspired by the Salted Caramel Cold Brews that were previously available at stores this past summer. 

“From fan-favorite Dunkin’ Extra Extra Creamer to limited-time seasonal creamers, Dunkin’ knows the importance that flavor plays in a morning cup of coffee, and so does Danone,” said Kallie Goodwin, vice president of marketing, coffee creamers for Danone North America. “We are thrilled to introduce Salted Caramel Creamer to the Dunkin’ portfolio, giving fans another restaurant-inspired creamer to enjoy. Salted Caramel has been such a success in stores, so we wanted to bring that same excitement to the at-home coffee experience, as well.”

Dunkin’s Salted Caramel Creamer features sweet and salty notes and is a permanent addition to its at-home coffee creamers lineup. The product comes in a 32-oz. bottle that can be found at Target and other major retailers for an SRP of $4.49. 

The upcoming Pop-Tarts Bowl winner will go home with more than just a trophy and bragging rights, the winning team also is set to be awarded the first-ever Edible Mascot. 

"For sixty years, Pop-Tarts has sacrificed everything in the name of Crazy Good flavor, so why wouldn't that include our beloved Football Mascot, too?" said Heidi Ray, senior director of marketing, Pop-Tarts. "Since we announced our title sponsorship of the Pop-Tarts Bowl, fans have been speculating on the larger-than-life game day experiences we will be tackling, and this is the first of many traditions that fans can expect Pop-Tarts to upend on game day."

The Pop-Tarts Bowl Mascot is a real-life manifestation of the brand’s previously launched Agents of Crazy Good initiative, which saw an ingenious crew come fully frosted and ready to challenge expectations for where the brand can show up next, the company said. 

Currently, the 2023 Pop-Tarts Bowl is scheduled to air live on ESPN on Dec. 28 at 5:45 PM EST.