While faced with challenges, the generics industry executives interviewed provide evidence that their commitment to innovate will ensure that they meet customers’ and patients’ needs. For example, Apotex has invested more than $2 billion in research and development over the past decade.
This year, Apotex is focused on diversifying beyond generics to provide consumers with more options for medicines and innovative health products.
Amneal is not sitting on the sidelines when it comes to innovation. Amneal continues to invest in operations, product pipeline, processes and systems. “That allows Amneal to be the best and easiest in the industry to partner with,” Boyer said, adding, “We remain focused on providing the most complex and impactful products for customers, such as naloxone nasal spray. Amneal is committed to developing, manufacturing and commercializing its broad and leading portfolio of affordable medicines.”
Somerset Pharma also has plans in place to catapult ahead. Menon said, “We continue to be a reliable supplier for the business that we support and also be a backup supplier during drug shortages to ease the pressure on the pharmacies and medical facilities.”
With a portfolio of products that are expected to get FDA approval over the next one to two years, Somerset is well positioned to help alleviate drug shortages and continue to service areas of the market that traditionally see supply challenges, namely injectables and ophthalmics, Menon said.
Dillaway said Ascend is focusing on two initiatives that will help customers and patients. First, through coordination with Alkem, its parent company, Ascend is bolstering its inventory positions upward and is committed to holding more finished products in the United States. “We have plenty of capacity and will be employing that by adding production personnel,” Dillaway said.
The second initiative has Ascend using unique programs, including AI, to identify items that may become short in the market in an attempt to fill those needs.
Aurobindo also is no stranger to innovation. In fiscal year 2024, Aurobindo led the market in final approvals, receiving 67 ANDAs, and the company successfully launched and relaunched 57 products.
[Read more: Personalizing the pharmacy experience]
McMahon also pointed out that in order to keep up with demand and continue to set itself apart, it is critical for Aurobindo to have highly competitive costs and product availability.
Among the new launches Aurobindo is adding to its pipeline are specifically cough/cold products, which include enalapril suspension and oseltamivir phosphate oral suspension, which is the generic of Tamiflu. The company also is launching its second nasal spray, mometasone.
“The company is continuing to grow in a sustainable manner and successfully deliver billions of doses of medicine every month to its customers and patients,” McMahon said. Where is the generics industry headed? Perhaps Dillaway best summed up the sentiments of other executives DSN spoke to: “We will be redoubling our efforts to stand out as a strong supplier and hopefully impact potential shortages in a positive way.”