Genexa debuts in Target

Genexa, which touts itself as a clean medicine brand, is debuting in 500 Target stores nationwide. The launch marks the brand's ninth retail partnership.

Here is the product lineup:

• Kids' Pain & Fever: Temporarily reduces fever and provides temporary relief from cold and flu symptoms
• Infant Pain & Fever: Contains the same acetaminophen as Infants' Tylenol Oral Suspension; Temporarily reduces fever and provides temporary relief from a range of cold and flu symptoms; No dyes, artificial sweeteners, artificial preservatives or artificial fillers; Genexa Infants' Pain & Fever and Genexa Kids' Pain & Fever have the same strength of acetaminophen: 160 mg in each 5 mL, the company noted.
• Kids' Daytime Multi-Symptom Cold & Flu: Kids' Multi-Symptom helps temporarily control cough and temporarily reduces fever and provides relief of minor aches and pains due to cold and flu; Comes in a kid-friendly, easy-to-administer liquid oral suspension form; Does not contain artificial dyes, high fructose corn syrup, sucralose, artificial preservatives, parabens or the top eight common allergens.
• Kids' Daytime + Nighttime Cough & Chest Congestion Combo Pack 8 oz.: The day and night value pack contains the same active ingredients as Children's Robitussin Day and Night Pack without any artificial sweeteners, artificial preservatives, artificial dyes, parabens or common allergens, the company noted; Includes daytime formula that helps temporarily control cough, relieves chest congestion, and helps thin and loosen mucus. For ages 4 years old and older; Includes long-acting nighttime formula that helps relieve cough for up to 8 hours to help kids rest, and temporarily relieves runny nose, sneezing and itchy, watery eyes. For ages 6 years old and older.