Gerber is expanding its Organic snack line with a new product aimed at helping little ones learning to pick stuff up get their snack on.
New from the Arlington, Va.-based company is BabyPops, a puffed corn and oat snack that comes in a popcorn-like shape.
Available in three flavors — peanut, tomato and banana raspberry — BabyPops are made without any added sweetener or salt and are non-GMO, the company said.
“Gerber Organic BabyPops are designed to be fun for your little one to eat while self-feeding as they dissolve easily in their tiny mouths and are just the right size for little fingers learning to pick up,” Sarah Smith-Simpson, principle scientist at Gerber said. “While every child reaches this milestone at their own pace, this is usually around eight months or older when babies are in the crawler stage, ready for finger foods.”
Flavored with real fruits and vegetables, BabyPops also contain organic peanut flower, and are the first Gerber product to offer peanut in a developmentally appropriate form to help parents include peanuts into the children’s diets, the company said.
“It's incredibly exciting for us to be introducing a new snack to our Organic portfolio while also helping parents who are navigating food allergen introduction with their little ones,” Mansi Kothari, brand manager at Gerber said. “While baby's pediatrician should always be consulted before offering a new food, especially potential food allergens, Gerber supports families concerned with food allergens via our product labeling, online content and the Parent Resource Center's 24/7 support.”
Packaged in a travel-size, recyclable container that can easily be slipped into diaper bags, Gerber Organic Baby Pops are available nationwide in-store at Target and will launch soon at Target.com.
The snacks will debut on Albertsons and Safeway location shelves in November.