Giant, customers raise $1.46M to grow food system sustainability

The campaign, now in its third year, has raised more than $5.6 million to grow health and sustainability initiatives.
Sandra Levy
Senior Editor
Sandra Levy profile picture
giant rodale donation

Giant's Healing Our Planet initiative, in partnership with its customers, raised more than $1.46 million to support Rodale Institute, Planet Bee Foundation and Keep Pennsylvania Beautiful.

The campaign, now in its third year, has raised more than $5.6 million to grow health and sustainability initiatives that are central to a better, more sustainable future.

John Ruane, interim president of Giant, announced the campaign results at Rodale Institute in Kutztown, Pa., presenting $850,092 to support the nonprofit’s regenerative organic agriculture initiatives, including climate science research to strengthen food system sustainability practices and climate-resilient communities for generations to come.

[Read more: Giant releases community impact report]

“Investing in efforts to create a more sustainable food system is critical to our purpose of connecting families for a better future,” said Ruane. “The Giant Company’s Healing Our Planet campaign is an inclusive approach to building healthy, sustainable and food secure communities for all. Thanks to our customers and partners like Rodale Institute, we are turning dollars into actionable change, creating a stronger, healthier tomorrow.”

From March 1 through May 31, customers at Giant, Martin’s and Giant Heirloom Market stores were invited to round up their grocery purchases to the nearest dollar or convert their CHOICE points into a donation to support Healing Our Planet partners.

“Change in our food system starts with consumers, and this investment in our global nonprofit signals the public’s demand for a shift to regenerative organic farming,” said Jeff Tkach, CEO of Rodale Institute. “This generous funding from The Giant Company and its customers will support the Institute’s groundbreaking research and assist first-generation, veteran and transitioning farmers as they seek to build regenerative organic agricultural businesses.”

[Read more: Raising the bar on sustainability in 2022: Consumers expectations drive retailers to choose more conscious policies and act on them]

Since 2021, Giant’s partnership with Rodale Institute and its 386-acre experimental farm has supported key initiatives to grow farmer training and mentorship, organic farm transition consulting, and soil health research. Additional funds will help Rodale Institute grow its scientific research to develop best farming models and practices for climate-resilient agriculture.