Giant kicks off annual Feeding School Kids initiative

Giant has announced the return of its annual Feeding School Kids initiative. 

Marking its fifth year, customers at Giant, Martin’s and Giant Heirloom Market stores are invited to round up their purchases to the nearest dollar, buy a reusable bag or convert their CHOICE points into a donation for their local public school districts’ food programs now through March 31.

“School food programs are crucial when it comes to fighting student hunger by helping to ensure children have regular access to nutritious food during school, on weekends and during school breaks,” said Courtney Hopcraft, manager of community relations and charitable giving at Giant. “To date, The Giant Company and our customers have donated more than $7.6 million through this initiative. Continuing this program for a fifth year will allow local schools to earn more needed funds to address food insecurity and nourish school children in need.”

To launch the program, Giant will donate $100,000. Through Feeding School Kids, public school districts have been able to support meal programs and address food insecurity, which includes supplying backpacks with weekend food, clearing outstanding student lunch debt, building on-campus food pantries and establishing garden programs.

[Read more: Giant opens new store in Philadelphia]

In 2024, for example, Colonial School District (Pa.) served approximately 8,000 students with meals over the summer months to bridge the nutrition gap between when school ended and began again; DuBois Area School District (Pa.) provided additional snacks for 1,100 students who participate in the free school breakfast and lunch program; Central Dauphin School District (Pa.) provided 2,000 students with weekly Nutri-packs for dinner, weekends, and school breaks; Cumberland Valley School District (Pa.) used the funds to replace a cafeteria steamer that is a necessity in their school kitchen; and Eastern York School District (Pa.) covered negative student lunch balances and provided nutritious breakfasts to students on state mandated testing days, positively impacting 2,200 students.

“NutriPacks is a volunteer organization committed to helping students in the Central Dauphin School District have access to nutritious food on the weekends and school breaks so that hunger is not a barrier to their academic success," said Sandra Brooks, director of the Central Dauphin School District NutriPacks Program. "Because of donations and grants received during the 2023-24 school year, NutriPacks was able to serve 800 students each week. The lives of our most vulnerable children in the Central Dauphin community have been positively changed because of the generosity of our community partners, such as The Giant Company.”

[Read more: Giant releases community impact report]