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GNC, Jay Glazer partner on supplement line

GNC has teamed up with TV personality and sports reporter Jay Glazer on an exclusive line of products inspired by Glazer’s gym business.

The “Unbreakable Performance Fueled by GNC” products are a range of own-brand supplements that take the name of Glazer’s gym known for training celebrities and athletes. The products are science-backed supplements that are transparent and certified to be free of banned substances for athletes.

A portion of sales from the new exclusive supplements also will go toward the Live Well Foundation and Glazer’s nonprofit Merging Vets & Players, or MVP, an organization that supports veterans transitioning back to civilian life by using fitness as a tool.

"In the Unbreakable family, we support our teammates and always have each other's backs," said Glazer. "With GNC in my corner — a pioneer in the sports nutrition industry that continues to drive innovation — it was a no-brainer to create a clean product line that's full of everything you need and nothing you don't. Launching this product line with GNC has been a deeply meaningful moment for the Unbreakable community and everyone touched by our mission through the incredible MVP program."

The line of supplements at GNC stores and online includes a 100% Whey Protein; Whey Isolate; a pre-workout supplement with 200 mg of caffeine, 2.5 g of creatine and 1.6 g of beta-alanine; aminos with electrolytes; energized aminos with electrolytes and caffeine; plant-based aminos; and protein shakes. 

"Our partnership with Jay has been fueled by the mutual passions for full mind and body wellness and the shared experience as leaders in the health and fitness space since day one," said Ryan Ostrom, chief brand officer, GNC Holdings, Pittsburgh. "It's our common pursuit to Live Well and inspire others to find their inner champion, achieve personal success and to ultimately help cultivate the talented leaders of tomorrow."

To promote the product, the retailer will lean on ambassadors with powerful stories who have participated in the MVP program to share their own Unbreakable moments on GNC social channels. Consumers are also asked to share stories using the product or at the gym for a chance to have a meet and greet with Glazer himself.

GNC has more than 4,800 locations across the United States.

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