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04/27/2021

Goldfish, Frank’s RedHot launch hot sauce-flavored crackers

a table topped with different types of food on a plate

There’s a new Goldfish cracker in town.

The brand is rolling out a limited-edition collaboration with hot sauce brand Frank’s RedHot that adds an extra kick to its traditional crackers.  

“We learned that adults are big fans of Goldfish and it’s an appetite we’ve never fully satisfied,” Janda Lukin, chief marketing officer at Campbell Snacks, said. “‘Hot’ is the No. 1 most requested Goldfish flavor across social, so we wanted to bring the heat with an unexpected partnership between Goldfish and Frank’s that fans will love.”

Goldfish Frank’s RedHot crackers are made with such ingredients as vinegar for acidity and a blend of aged cayenne peppers, the companies said.

“At Frank’s we are always looking for new ways for our fans to enjoy our hot sauce. This limited-edition Goldfish flavor brings a spicy bite to a nostalgic everyday snack,” Jill Pratt,  chief marketing excellence officer at McCormick, said. “We hope that consumers enjoy this partnership between our two iconic brands for a fun experience that is sure to wake up your taste buds.”

Consumers can find Goldfish Frank’s RedHot crackers in a 6.6-oz. bag that retails for $2.49 at retailers nationwide beginning in May.

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