Grove Collaborative debuts virtual health and wellness hub

Grove Wellness is an online hub that offers a curated assortment of affordable health and wellness products, the company said.
Gisselle Gaitan
Online Editor
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Grove Collaborative has debuted Grove Wellness, an online health and wellness hub that offers a curated assortment of high-quality and affordable health and wellness products.

“We are excited about the launch of Grove Wellness,” said Stuart Landesberg, co-founder and CEO of Grove Collaborative. “According to survey data, over 75% of our customers are currently buying wellness products and 89 percent of them trust Grove more than other brands to provide them. Our mission has always been to make consumer products a positive force for human and environmental health. The wellness industry is also larger than the home care industry and growing faster. This represents an incredible opportunity to advance our mission and grow our business.”

[Read more: Grove Collaborative expands retail presence with CVS Pharmacy partnership]

The Grove Wellness hub features a comprehensive and personalized engine that makes recommendations to meet the evolving health and wellness needs of customers and their families, the brand noted.

“There is a real need for sustainability leadership in wellness,” said Landesberg. “We see confusion not only in terms of ingredients, but also sustainability, packaging waste and how to identify values-aligned options in the category. We are excited to work with the industry to drive change in health and wellness just as we have in other categories.”

Currently, the company sells more than 200 products across 40 brands in the health and wellness space, including multivitamins, women’s health, digestion, immunity, sleep and beauty, among others.

[Read more: Grove Collaborative, Drew Barrymore launch limited edition collection]

In addition, Grove shared plans to introduce more third-party brands throughout the year, as well as prioritize products that offer ingredient transparency, NSF verification and sustainable packaging.