Hill Country Fare Corn Flakes

H-E-B donates truckloads of cereal during Hunger Action Month

David Salazar
Managing Editor
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H-E-B’s efforts during National Hunger Action Month are looking to make an impact among those in need. The San Antonio, Texas-based retailer is taking efforts to donate food to local food banks while also donating money raised through its Help End Hunger campaign. 

H-E-B said that it is donating truckloads of cereal to 18 Texas food banks, with each food bank set to receive two dozen palettes of Hill Country Fare Corn Flakes — more than 124,000 boxes all told. Additionally, the retailer said that so far this year it has raised $672,00 as part of the Help End Hunger campaign, with the money expected to provide roughly 3 million meals for Texas food banks. The campaign has been going for more than 25 years as a component of the company’s Food Bank Assistance program and gives shoppers an opportunity to help local food banks fight hunger. 

“At H-E-B, we are deeply committed to supporting our communities and helping families with the resources they need to avoid hunger,” said Winell Herron, H-E-B group vice president of public affairs, diversity and environmental affairs. “With these gifts, we are proud to support these dedicated organizations that work to combat hunger across Texas throughout the year.”’

Last year, H-E-B’s Food Bank Assistance program donated 32 million pounds of food to families in need, with its donations since its founding in 1982 totaling more than 1 billion pounds of food to nonprofits. 

The Department of Agriculture recently reported that in 2017, roughly 15 million U.S. households — 1.4 million of which were in Texas — faced the threat of hunger, with 1-in-4 Texas children at risk of facing hunger. 

“We all know the importance of starting the day off with a good breakfast, but if you lack the resources it can be hard to put the right ingredients on the table,” said Eric Cooper, president and CEO of the San Antonio Food Bank. “H-E-B is making sure that thousands of kids across Texas have a morning meal that will fuel their bodies for maximum learning and growing. Thank you, H-E-B, for setting the table for families who lack the resources during their season of struggle.”