H-E-B returns to Meyerland with focus on kosher, organic food

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H-E-B returns to Meyerland with focus on kosher, organic food

By David Salazar - 01/29/2020

Texas retailer H-E-B has a new Houston store in the city’s Meyerland community. The H-E-B Meyerland Market is a 95,000-sq.-ft., two-story store that replaces one that closed due to damage sustained from floods in the aftermath of Hurricane Harvey. It includes a kosher selection, a focus on convenience and a selection of healthy foods that include its H-E-B Organics private brand. 

“We have been a part of the Meyerland community for more than 25 years and are proud to be back with the best of the best for our loyal customer following,” said Hugh Sintic, H-E-B Meyerland Market general manager and 25-year H-E-B veteran. “This store will offer products from all over the world with a strong emphasis on our kosher customer. It’s an honor to bring this community the options it deserves.”

Based on consumer demand, the store’s extensive selection of kosher items — including kosher sushi, coffee, sandwiches, cold cuts and bakery items — are produced in-store and approved by the location’s full-time mashgiach. 

“This store is a one-stop-shop not only for healthy food choices but also kosher needs, said Levy Donin, manager in charge, Before his 18-year tenure with H-E-B, Donin worked for a competitor chain, supervising kosher initiatives. H-E-B said Donin has played a large role in expanding the retailer’s kosher offerings alongside his management responsibilities. “This community has gone through so much and it’s a privilege to be a part of its healing and rebuilding.”

Beyond the kosher focus, the Meyerland Market also will feature such omnichannel offerings as home delivery and curbside pickup, and stock ready-to-eat products for grabbing a meal on the go that include its H-E-B Meal Simple heat-and-eat products. It also will feature roughly 1,500 SKUs under its private-label H-E-B organic brand, including such categories as products, fresh meat, frozen products and grocery items. Other highlights include a Healthy Living department with bulk foods, a full-service pharmacy with drive-through access, a full-service seafood department and a wine and beer selection that includes 195 ft. of wine, including 12 ft of kosher options and a selection of local brewery’s beers. It also features The Roastery, a coffee shop within the store that includes a curated kosher menu. 

As part of the store opening, H-E-B said it donated $10,000 to two local organizations — Willbern Heritage Scholarship Foundation and the Willow Waterhole Greenway. 

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